McKinsey says the objective of the council will be to support stakeholders in the creation and commercialisation of ‘green’ innovations, including materials and technologies, as well as to promote methods of building that will aid the decarbonisation of the industry.Īnother benefit of the new body, according to McKinsey, will be the potential for industry players to tap into ‘green’ markets, which are estimated to be worth up to almost €2 trillion.Ī recent report from McKinsey concluded that a major obstacle to decarbonisation stems from a lack of collaboration throughout the built environment ecosystem. The council will be formed from members from across the construction industry, who will examine ways in which greenhouse gas emissions from the built environment can be reduced.
